Merchandising and Marketing Corp. was asked to help Red Bull activate their Flugtag event in Wal-Mart stores.
The special 4 packs a unique and spectacular concept. An “stop-in-their-tracks” shopper experience was created that integrates the actual package as a 3D digital marker, and the interactive game at display. MMC once again executed against their merchandising experience and digital marketing in a positive disruption through innovative POP. This program not only increased sales beyond expectations, it increased consumer experience into home with the on-line version of the interactive game.